Powerful ways to strengthen customer relationships
It is easy to acquire customers, but retaining them is an entirely different ball game. You can dangle a flashy product before their faces and gain their attention for a few minutes, but what happens when the excitement
wears off? Do they continue to patronize your brand or find a better vendor who has value to offer?
These are questions that will help you reevaluate your systems and operations and improve your customer relationship as you continue in business.
In this article, I have listed three powerful ways to strengthen customer relationship and have them on your side.
Excellent customer service
Excellent customer service: it all starts when customers call or slide into your DM to make inquiries about your products and services. That is your first opportunity to make a first good impression. How you interact with the customer will determine if they will stay and buy from you or disappear just like they came. Your professionalism must be top-notch. You should have a template for conversing with customers, especially when the
conversation takes a strange turn. Having a customer-friendly template will help you remain calm and
professionally address the situation in order to strengthen the customer relationship.
Seamless delivery system
Seamless delivery system: Customers tries to avoid stress. Evidence of this is when the customer will favour delivery to their doorstep rather than visiting your physical store. You need to hack this part of your business and be very good at it. If you don’t offer delivery services, liaise with reputable and trustworthy deliverycompanies that share the same customer values as you. If your delivery system is seamless, your customers will always think of youwhen making purchasing decisions. This will help you to strengthen customer relationships and retain them.
Availability: an effective way to strengthen customer relationships is availability. When customers stumble on your business page on social media for instance, and they are thrilled by what you are offering, the next step they will take is to reach out to you through the contact information you have provided on your page. But when you are
offline for hours, the ‘buying urge’ in the customer dwindles with time. A curious customer can choose to take it a notch higher by dialling your business number. And when the response is ‘unreachable’ or ‘switched off, the customer moves on with their business. Being available when your customers need to make a purchase will help you grow your business and strengthen the customer relationship.
As a result-driven entrepreneur, strengthening customer relationships should be a top priority for you because your customers are the reason you in business in the first place, so you must do all you can to have an excellent
customer relationship with them.
Like Michael LeBoeuf rightly posits, every company’s greatest assets are its customers because, without customers, there is no company.